Bandwagon is the tendency to adopt a technique, innovation, behavior, thought, process, or attitude because of its popularity or, that is the same, because that is what the sheer number of peers are doing.
It is usually described as something that hinders or limits one's ability to think rationally. In order to test how bandwagon works, I have created an agent-based model using NetLogo software.
This is the link to the page that explains what is this model about and how it works.
http://ccl.northwestern.edu/netlogo/models/community/Bandwagon%202D
The model can be reached here:
http://ccl.northwestern.edu/netlogo/models/community/run.cgi?Bandwagon%202D.1123.520.0
[put randomize on to get more interesting results!!]
Feel free to play with the model and use it. I am including some of its results in the introductory section of one of my latest papers on bandwagon that I may be able to submit soon to a journal.
More than extending rationality, bandwagon seems to be limiting its reach. However it might be that cognition may result expanded when mindless bandwagon ends, and mindful rationalization of what happened starts.
Enjoy!
P.S. More on this topic is about to come…
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